Support athletes. Strengthen the West.
The Rodeo Athlete Fund is one of the clearest ways Holdfast Ranch intends to put action behind what it values.
This initiative is being developed to support rodeo athletes and invest in the people helping carry Western life forward. As the Holdfast brand grows, this effort will grow with it, with the goal of creating a clear and meaningful way to show up for competitors, events, and the broader community surrounding them.
the long-term vision is simple: help with entry fees and support for competitors putting in the work.
Rodeo athlete? Let’s talk.
If you’re a rodeo athlete interested in learning more about Holdfast sponsorship, we’d be glad to hear from you. The program is still developing, but the intent is clear: support athletes who are out there competing and carrying this way of life forward.
Fill out our inquiry form below to learn more!
Learn More About Sponsorship
If you’re a rodeo athlete interested in learning more about Holdfast sponsorship, we’d love to hear from you. This program is still taking shape, but we’re building it with real competitors in mind.